Back in the day...
How Mint Started
Back in 2005, while catching up on his personal budgeting, Aaron Patzer realized that he was in for an afternoon of tedious accounting-type work: poring over his statements, filling in gaps in entries, and categorizing dozens of purchases.
After a couple of hours, he started to wonder if there wasn't a better way. So instead of finishing his update that day, he began thinking about building what would become Mint.com.
Aaron's personal experience (along with his Masters degrees in Computer Science and Engineering from Princeton and Duke) led him to create two breakthrough technologies which make Mint so useful, intuitive and unique:
A patent-pending categorization technology that automatically identifies and organizes transactions made in virtually any bank, credit, investment, brokerage or retirement account.
A proprietary search algorithm that finds savings opportunities unique to each user.
Mint's technology does everything automatically, in a way that other online banking applications and personal finance management software don't. It provides useful information and smart, specific recommendations for saving or making more money based on each user's individual purchase history.
After nearly two years of development, the public beta of Mint.com was launched in September 2007 and quickly attracted more users than any other online solution. Over half a million people opened Mint.com accounts in our first year–making Mint.com the leading and fastest growing service of its kind.
Mint also caught the attention of major national media, winning top industry honors from Money, PC and PCWorld magazines, and being named one of the Top 50 Websites by Time magazine.
Exactly two years after launch, Mint was acquired by Intuit, makers of Quicken, QuickBooks and TurboTax. The acquisition brought Mint's unique personal financial management approach to millions more consumers and small businesses, as well as the 1,800 banks and credit unions serviced by Intuit.
The acquisition worked because, first and foremost, Mint.com and Intuit share a common vision. Mint's mission is to help people understand and do more with their money. Intuit has always been a customer-centric organization. Together, we're working to get millions of Americans on track to meet their financial goals.